Newark Element14 Catalog 130. The target market of the catalog is the US electronic components industry, specifically the B2B market. Each product SKU has been made into a clickable Hot Spot. Upon clicking on the product SKU a popup within the APP will appear that will contain additional information about the product that is not contained on the catalog PDF page such as an image of the product, additional description and pricing levels. Clicking on a product SKU will allow the customer to order the product via email or via the web product page. People who will be interested in this APP are those who require electric component parts. This APP includes search functionality, easier ability to find products due to back button added, the ability to go to requested pages and the ability to find a specific product by capturing an image of the Bar Code.